Table of content...
1. Turn key points into social media posts
2. Create engaging graphics and infographics
3. Create short videos or reels
4. Share excerpts as stories or threads
5. Repurpose into a Carousel Post
6. Turn blog into a podcast or webinar
7. Use quotes and statistics for instant engagement
8. Create polls or questions based on your blog
9. Write an email newsletter highlighting your blog
10. Republish or syndicate on other platforms
It takes time and effort to create high-quality blog content, so why let it sit idle after publication? Repurposing your blog content for social media not only extends its reach, but also keeps your audience engaged across multiple platforms. In this guide, we’ll explore practical strategies for turning your blog posts into dynamic social media content that drives traffic and boosts engagement.
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1. Turn key points into social media posts
Your blog post is packed with valuable information—why not share it in smaller chunks?
How to do it: Break your blog up into key takeaways, tips, or quotes. Share these as individual posts on platforms like Twitter, LinkedIn, or Facebook.
- Example: If you wrote a blog on SEO tips, look for "Tip 1: Optimize your meta descriptions for better click-through rates!"
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2. Create engaging graphics and infographics
Visual content is a powerful tool for social media engagement. Turn your blog information into engaging visuals.
How to do it: Use tools like Canva or Adobe Express to design infographics, charts, or quote graphics summarizing the main points of your blog.
- Best platforms: Instagram, Pinterest, LinkedIn.
- Example: Turn a list of "10 productivity hacks" into an infographic for Instagram.
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3. Create short videos or reels
Video content has taken over social media, making it an ideal way to repurpose your blog.
How to do it: Convert your blog posts into 60-second videos Summarize your blog or create short clips highlighting key insights. You can also screen record tutorials if your blog is instructional.
- Best platforms: Instagram Reels, TikTok, YouTube Shorts, Facebook Stories.
- Example: Turn a blog on “How to Write Effective CTAs” into a quick video explaining the top 3 tips.
- 4. Share excerpts as stories or threads
Stories and threads are perfect for sharing content in a conversational, engaging way.
How to do it: Break up your blog into multiple slides for Instagram or Facebook Stories. For Twitter, create a thread where each tweet shares a key insight.
- Example: A blog about “The benefits of guest blogging” can be shared as a story series, with each benefit shared on a separate slide.
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5. Repurpose into a Carousel Post
Carousel posts allow you to share multiple images or slides in a single post, which is perfect for step-by-step guides or listicles.
- How to do it: Summarize different sections of your blog in separate slides and upload them as a carousel to Instagram, LinkedIn or Facebook.
- Example: Turn "5 ways to repurpose blog content" into a carousel post, devoting one slide to each method.
- 6. Turn blog into a podcast or webinar
If you enjoy speaking, convert your blog into audio or video format.
- How to do it: Record yourself discussing the topic covered in your blog. This could be a podcast episode, a webinar or a live session.
- Best platforms: YouTube, Spotify, Facebook Live, Instagram Live.
- Example: A blog called "Mastering On-Page SEO" could be expanded into a 15-minute podcast episode.
7. Use quotes and statistics for instant engagement
Blogs often contain powerful quotes, statistics, or surprising facts. These are great for social sharing.
How to do it: Extract quotes, surprising facts, or statistics from your blog and design them into simple, shareable images.
- Best platforms: Twitter, Instagram, LinkedIn.
- Example: In a blog about "Email Marketing Trends" you might include the question "Did you know? 75% of marketers say email is their top performing channel.
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8. Create polls or questions based on your blog
Engage your audience directly by turning blog topics into interactive content.
- How to do it: Craft questions or polls related to your blog topic and encourage your audience to share their opinions.
Instagram Stories, Twitter, LinkedIn.
- Example: After writing a blog on "Best Content Marketing Tools", ask your audience, "Which content tool do you use the most?"
9. Write an email newsletter highlighting your blog
Leverage your email list to share blog content in a personalized way.
How to do it: Summarize your blog post in an email newsletter, including a compelling CTA that directs readers to the full article.
- Example: “Struggling with social media content ideas? Check out our latest blog on 9 easy ways to repurpose blog content!”
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10. Republish or syndicate on other platforms
Extend the life of your blog by sharing it on content-sharing platforms.
- How to do it: Repost your blog or a shortened version on platforms like Medium, LinkedIn Articles, or Quora with a link to your website.
- Pro tip: Be sure to change the title or structure slightly to avoid duplicate content issues with search engines.
Final Thoughts
Repurposing your blog content for social media isn’t just about saving time—it’s about making the most of your hard work and reaching a wider audience. By using these strategies, you’ll keep your social channels active, engage your followers in new ways, and drive more traffic to your site.
Now it’s your turn!
Which of these repurposing techniques will you try? Let us know in the comments or share this guide with fellow blog
gers!
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